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Why this product?

Hygiene doesn’t wait until you get home.

Emergencies happen away from home, and the market still offers no ready answer here and now.

Find out more
A masthef baby hygiene pack next to a handbag with keys, a bottle and a dummy
Brand idea

Access to hygiene should be as easy as access to water.

Water is there when we need it – hygiene should be just as available. That is why we created a complete kit in one ready sachet: compact and always at hand, so an unexpected moment away from home costs you no stress and no trouble.

Two masthef hygiene packs – woman and baby – beside a bottle of water against a light background
Who it’s for

Different needs, one format.

A woman putting a masthef woman hygiene pack into her handbag on the street

A woman, for herself

Always in the bag, or within reach when the need comes.

A father and daughter walking a forest path in autumn

For someone close

Support, exactly when it is needed.

Grandparents holding a baby in a living room

Grandparents looking after grandchildren

Ready for the unexpected.

A parent putting a masthef baby hygiene pack into a bag of toys in the park

A parent heading out

Everything for one trip out, without packing the whole bag.

The market in numbers

The scale of the need.

8.5M
women of menstruating age in Poland Source: Statistics Poland (GUS), “Population. Size and structure” (as of 31 Dec 2024) – stat.gov.pl bdl.stat.gov.pl
~1.2M
children in nappies (0–3 years) in Poland Source: Statistics Poland (GUS), “Population. Size and structure” (as of 31 Dec 2024) – stat.gov.pl bdl.stat.gov.pl
55%
of women in Poland have been caught unprepared by their period Source: Difference study for Kulczyk Foundation, “Menstruation” (February 2020, N=606) – raport z badania (PDF) kulczykfoundation.org.pl
Why now?

3 reasons this format makes sense today.

People buy on the go

Convenience has stopped being an add-on. The sachet format answers that directly: it's easy to fit anywhere and gets picked up along the way.

It completes the category and lifts sales

Shoppers still buy large packs on their regular shop. masthef goes into a handbag, a backpack or a pram. It completes the category in a convenience model: on clip strips, at the till, or in the hygiene and travel-size sections.

It solves the shelf-space problem

Nappies usually aren’t where they are needed: in the convenience store, at the petrol station, on the road. The reason is simple – standard packs take up a lot of room. masthef takes up the minimum, thanks to a format designed for clip-strip display.

masthef woman and baby hygiene packs on a wooden countertop in natural light, next to a clock and a plant
Responsibility and quality

No compromises – inside or out.

  • ISO 9001 certified Repeatable quality in every batch, confirmed by an independent audit.
  • Two-year shelf life A child will outgrow nappies sooner than the product expires.
  • EU production and short supply chains Logistical stability and predictable delivery dates.
  • Recycling-ready packaging Every component that can be processed is fully recyclable.